Tintineo Vinoteca.

Overview

Tintineo Vinoteca is a "wine library" concept in Arecibo, Puerto Rico, with 5 years of history and over 1,100 labels from around the world. Its offer combines tastings led by a CAFA/WSET-certified sommelier, Friday pairing dinners, and corporate services, but lacked a site that communicated that experience and channeled bookings.

I built an Astro landing focused on direct conversion: brand presentation, services, an experience gallery, and a contact form segmented by inquiry type (table reservation, corporate event, gift basket), backed by LocalBusiness schema for local SEO.

Challenge

A boutique wine venue with limited hours (tastings and dinners only on Fridays) needs to convey exclusivity and urgency without looking like a generic restaurant site. The challenge was capturing the educational "sommelier + wine library" narrative rather than just listing services.

The business handles very different types of inquiries (table reservations, corporate events, gift baskets, weekday phone sales), so the contact form needed to route each request type without fragmenting the experience across multiple pages.

Approach

I prioritized a single-page architecture, a premium wine-venue identity, and structured local SEO:

• Single-page (scroll) architecture with anchor navigation: Home, About, Services, Gallery, Contact.
• Schema.org LocalBusiness with structured opening hours (openingHoursSpecification) and geo coordinates for local SEO.
• Contact form with a conditional subject field (Table Reservation, Corporate Event, Gift Baskets, Other Inquiry).
• Embedded Google Maps integration with direct call and WhatsApp access from the hero.
• Design system with a wine/burgundy palette, script typography for headlines, and decorative grape illustrations.

Solution

The final landing positions Tintineo as an exclusive tasting and educational experience in Arecibo:

• Hero with background video/image, brand proposition ('Wine Experience in Puerto Rico'), and a direct reservation CTA.
• 'Our Story' section with the wine-library narrative, sommelier credentials, and animated counters (1,100+ labels, 5 years).
• 5-service grid (tastings, events and seminars, fine dining, gifts, corporate services) with editorial numbering.
• Experience gallery featuring event, pairing, and venue-ambiance photography.
• Contact block with phone, email, address, day-by-day hours, and an interactive map.

Results

• Locally indexable presence with LocalBusiness schema ready for rich results on 'wine bar Arecibo' searches.
• Segmented contact form that routes reservations, corporate events, and gift-basket requests without friction.
• Clear communication of limited hours (Friday-only tastings) reducing off-hours visits or calls.
• Premium visual identity consistent with a boutique wine-venue positioning vs. generic wine bars.
• SEO foundation ready for external reviews and mentions (Google Reviews, Infopáginas, Discover Puerto Rico).

Tech stack

Learnings

• For limited-hours businesses, surfacing hours and service days in the hero reduces friction and repetitive inquiries.
• A conditional-subject form simplifies internal routing without needing multiple landing pages.
• LocalBusiness schema with structured hours improves relevance for niche local searches (wine bars, tastings).